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Organizational Discourse A Language-Ideology-Power Perspective
Renata Fox, John Fox
Book Code: Q605
ISBN: 1-56720-605-0
ISBN-13: 978-1-56720-605-0
240 pages, figures; tables
Praeger Publishers
Publication: 10/30/2004
List Price: $98.95 (UK Sterling Price: £57.95)
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • To describe the discourse of corporations and their employees, the authors draw on theoretical linguistics, sociolinguistics, critical discourse studies, the theory of ideology, the ethnography of communication and media and organizational studies. They then develop a theory of discourse from a language-ideology-power perspective, which they apply to specific examples, such as IBM and Shell. They also discuss the adaptation of corporate discourse to issues of globalization and gender.
    —Reference & Research Book News     August 2005
  • If....[y]ou are studying how corporations and their CEOs are able to exert power, often in constructive and positive ways, through language embedded in common business processes and tools, then the book is a valuable find. Simply put, the value of the work is more obvious in a university than a boardroom....[O]rganization discourse: A language-ideology-power perspective is a solid academic study and a less sturdy practitioner's handbook. It does, however, lend value to either type of work. For what it lacks in expansiveness it makes up in striking insights.
    —Technical Communication     May 2006
Description: This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own "special language" to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations. This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.
Table of Contents:
  • Foreword
  • Acknowledgments
  • Introduction
  • Defining a Research Perspective
  • The Corporation
  • Corporate Public Discourse
  • Corporate Ideology
  • CPD's Nomenclature
  • Capital
  • Corporate Management
  • The Corporate Management Discourse Community
  • A Disclosure of Power
  • A Disclosure of Leadership
  • A Disclosure of Social Position
  • Media od CPD
  • Writing
  • Media and Audiences
  • Quantitative Analysis
  • Five CPD Default Genres
  • Five Corporate Web-Pages
  • Specific Research Perspectives
  • The Corporate Metaphor
  • Globalization
  • Gender
  • The CEO's Media Interview
  • Promotionalization of CPD
  • Postscript
  • Adjourning the Exploration
  • Glossary
  • Sources of Text Samples
  • Bibliography
  • Subject Index
  • Author Index
LC Card Number: 2004052150
LCC Class: HD30
Dewey Class: 658
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