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Organizational Discourse A Language-Ideology-Power Perspective
Renata Fox, John Fox
ISBN: 1-56720-605-0
ISBN-13: 978-1-56720-605-0
240 pages
Praeger Publishers
Publication: 10/30/2004
List Price: $98.95 (UK Sterling Price: £68.95)
Discount Price: $49.48 Sale Price for U.S. Customers Only. Save 50%. Ends 12/31/2009.
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: This work supplies a concrete definition of Corporate Public Discourse, an idea that has always lacked true character. It explores how leading corporations use their own special language to define their cultures. The authors take this language, once considered a mere embellishment of speech, and use it to explore the inner workings of world-renowned organizations.

This book bridges the gap between organizational studies and linguistics by analyzing the communications of today's top companies. The book describes a weekly Saturday morning meeting at Wal-Mart, evaluates IBM's commitment to success, and looks into the social role of high-caliber CEOs. Broken into seven parts, including management, media, and analysis, the study efficiently frames the importance of corporate communication.
Table of Contents:
  • Foreword
    Acknowledgments
    Introduction
    Defining a Research Perspective
    The Corporation
    Corporate Public Discourse
    Corporate Ideology
    CPD's Nomenclature
    Capital
    Corporate Management
    The Corporate Management Discourse Community
    A Disclosure of Power
    A Disclosure of Leadership
    A Disclosure of Social Position
    Media od CPD
    Writing
    Media and Audiences
    Quantitative Analysis
    Five CPD Default Genres
    Five Corporate Web-Pages
    Specific Research Perspectives
    The Corporate Metaphor
    Globalization
    Gender
    The CEO's Media Interview
    Promotionalization of CPD
    Postscript
    Adjourning the Exploration
    Glossary
    Sources of Text Samples
    Bibliography
    Subject Index
    Author Index
About the Author: RENATA FOX is Associate Professor at the University of Rijeka, Croatia, where she teaches English, German, and Business Communication.

JOHN FOX holds a doctoral degree in communication and media and has taught English at a number of universities.
LCC Class: 658
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