Selling Sin The Marketing of Socially Unacceptable Products
Second Edition

Subjects:

• Business » Marketing, Advertising, Sales
• Business » Business & Public Policy

Reviews:

• The book provides a well-researched and interesting examination of the problems that occur when selling unpopular products, whether or not society is divided over the acceptance of the particular product categories examined in this book (or even the marketing of a controversial politician). This volume offers sound advice for managing marketing and deflecting criticism. Selling Sin is an excellent case analysis that both academics and practitioners will find useful. Practitioners may find inspiration in Davidson's recommendations in dealing with the marketing of unwanted products and services. Highly recommended. Graduate, research, and professional collections.
  —Choice July 2004
• Selling Sin is not only an informative book about business practices, but it is also a thoughtful book about society. Its appeal is broad - marketers can learn from past mistakes; professors of marketing and related fields can use it as a text to generate classroom discussions; regulators and members of advocacy groups can learn ways that marketers have circumvented the law; and those simply interested in gaining knowledge of society can take away new insights.
  —. .

Table of Contents:

• Preface to the Second Edition
• Introduction
• Tobacco: Past and Present
• The Alcoholic Beverage Industries
• Handguns, Rifles, and Shotguns: The Firearms Industry
• Gambling in America
• The Business of Pornography
• Target Marketing: Challenges and Consequences
• Product Line Management in Socially Unacceptable Industries
• Promotion Strategies: Media and Messages
• Promotion Strategies: Symbols and Other Promotional Tools
• The Internet
• Problems in Pricing and Distribution
• Public Affairs Strategies
• Summing Up