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Digital Economics How Information Technology Has Transformed Business Thinking
Richard B. McKenzie
ISBN: 1-56720-644-1
ISBN-13: 978-1-56720-644-9
336 pages
Praeger Publishers
Publication: 5/30/2003
List Price: $75.00 (UK Sterling Price: £51.95)
Discount Price: $37.50 Sale Price for U.S. Customers Only. Save 50%. Ends 12/31/2009.
Availability: In Stock
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: The digitization of such traditional goods as books, music, and movies, in combination with traditional digital productions like software, has given rise to new twists and turns in economic arguments. The primary reasons for these digital-led developments in economic theory are that digital goods often exhibit network effects—consumer benefits that grow with the spreading use of certain goods—and that digital products often have low or negligible reproduction costs. McKenzie describes how the advent of digital goods has forced changes in firms' production and pricing strategies, and how it has led to the reassessment of an array of public policies, from privacy to piracy.
Table of Contents:
  • Preface
    The Spread of 1's and 0's in the World
    The Productivity Paradox
    Digital Costs and Production Choices
    Firm Sizes and Disruptive Technologies
    Network Effects
    Tipping and Path Dependency
    Switching Costs
    Emailing and Surfing in the Workplace
    Intellectual Property Rights
    Piracy and Privacy
    Antitrust
    Selected Bibliography
    Index
About the Author: RICHARD B. MCKENZIE is the Walter B. Gerken Professor of Enterprise and Society in the Graduate School of Management at the University of California, Irvine, where he teaches courses for MBA students on microeconomics for managers, managing organizational incentives, and digital economics. He is also a regular columnist for Investor's Business Daily.
LCC Class: 338
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