My Account Wish List
Advanced Search
Print - Close Window
www.greenwood.com/catalog/Q869.aspx
All Greenwood Products
Retailing Triumphs and Blunders Victims of Competition in the New Age of Marketing Management
(Click to Enlarge)
This book is not currently available for purchase Online. Please call 1-800-225-5800 to backorder.
Ronald D. Michman, Alan J. Greco
Book Code: Q869
ISBN: 0-89930-869-4
ISBN-13: 978-0-89930-869-2
280 pages, figures
Quorum Books
Publication: 11/30/1995
List Price: $117.95 (UK Sterling Price: £65.00)
Availability: Out of stock
Media Type: Hardcover
Also Available: Ebook
Trim Size: 6 1/8 x 9 1/4
Subjects: Reviews:
  • This book is interesting, informative, and easy to read. It is recommended for retailing managers, academcs, and students.
    —Journal of Consumer Marketing
Description: In today's world of galloping change, adjustment and anticipation have become ever more vital for retail operations. Many retailers have successfully anticipated change, while others have simply become relics of retailing history. Facing intense environmental competition, different types of retail institutions, whether a mass merchandiser or a hotel, find themselves confronting different types of challenges. The stories of a spectrum of retailers highlight the variables necessary for duplicating success and avoiding failure. This timely work provides a starting point for understanding the complexities and interrelationships in retail management.
Table of Contents:
  • Preface
  • Acknowledgments
  • Department Stores: Dinosaurs and Champions
  • Mass Retailers: Gone Are the Days
  • The Old Five and Dime: An Endangered Species
  • Supermarkets: Competitive Victims
  • Discounters: Challengers and Warriors
  • Specialty Clothing Stories: Battling the Giants
  • Home Improvement Centers: A New Powerhouse
  • Hamburgers: Gold in Those Hills
  • Hotels: Adventures in Lifestyle Market Segmentation
  • Credit Cards: The Plastic Wars
  • In-Home Shopping: Retailing without Walls
  • Selected Bibliography
  • Index
LC Card Number: 95-19469
LCC Class: HF5429
Dewey Class: 658
All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc.
88 Post Road West, Westport CT 06881, (203) 226-3571