My Account Wish List
Advanced Search
Print - Close Window
www.greenwood.com/catalog/T282.aspx
All Greenwood Products
Let Every Child Be Wanted How Social Marketing Is Revolutionizing Contraceptive Use Around the World
(Click to Enlarge)
Philip D. Harvey
ISBN: 0-86569-282-3
ISBN-13: 978-0-86569-282-4
264 pages
Praeger Publishers
Publication: 11/30/1999
List Price: $110.95 (UK Sterling Price: £76.95)
Availability: Print on demand
Media Type: Hardcover
Trim Size: 6 1/8 x 9 1/4
Subjects:
Description: This book provides the only comprehensive examination of contraceptive social marketing. It includes a full description of the most important of these programs, documenting a form of international assistance that has attracted over $1 billion from governments and other donors. The book contains a wealth of previously unpublished material that illustrates this remarkable story. The author challenges the widespread belief that family planning can only be made available through medically-oriented programs and that foreign assistance must be catalytic rather than long-term.

Let Every Child Be Wanted, with its comprehensive overview, anecdotes and strategies, is a useful handbook for philanthropic agencies, independent charities, and government programs. It will also be valuable for preparing students to work in public health arenas around the world. With a new generation of health workers steeped in social marketing techniques like those offered in this book, tremendous advances can be made in the battle against unwanted pregnancy and AIDS.
Table of Contents:
  • The Pioneers
    Social Marketing: How It Works
    Sex, Contraception, Religion, and AIDS
    Players in the Game: Donors, Governments, Family Planning Associations, and Others
    "I'm Up to Here with Experts": Selling Contraceptives in Sri Lanka
    Social Marketing in Bangladesh
    Why Brand Names?
    Pricing: The Cornerstone of Social Marketing and the Controversies that Surround It
    Measuring Results: Sales, CYPs, Contraceptive Prevalence
    Running a Program
    Advertising: The Fuel of Social Marketing
    The Population Wars
    Appendices
    Bibliography
    Index
About the Author: PHILIP D. HARVEY is president of DKT International, a non-profit organization that oversees social marketing programs in eight countries in Asia, Africa, and Latin America./e
LCC Class: 363
All rights reserved. Copyright © 1999-2009 ABC-CLIO
130 Cremona Dr., Santa Barbara, CA 93117 805-968-1911