Competitive Intelligence in the Computer Age

Subjects:

• Business » Computers/Business Technology

Reviews:

• An absolutely indispensable playbook for anyone who has to compete during the information explosion.
  —Martin Sikora, Editor,
  Mergers and Acquisitions
• An outstanding insight into the most ubiquitous of all topics--information.... Competitive Intelligence in the Computer Age represents a watershed in the manner in which executives will make decisions in the future. Competitive Intelligence highlights and reinforces the need for organizations and individuals to manage their most essential asset--information. Competitive Intelligence is the long awaited book which finally brings a sense of order to the term `information age.' Expertly written by two professionals in one of the most exciting fields today, Competitive Intelligence challenges the reader to think of `information as a commodity.' The authors deftly guide the reader through the intricacies of databases, computer searches, and the stategies behind competitive intelligence. Business executives and service professionals as well as academicians will find this book invaluable.
  —James M. Maskula,
  Department of Marketing,
  Lehigh University

Table of Contents:

• Preface
• The Concept
• Application
• Data Bases
• Use of Technical Data Bases
• Use of Non-Technical Data Bases
• Using Technical and Non-Technical Data Bases Together
• Designing a Computer Search
• Creative Use of Data Bases
• Evaluating the Accuracy of Information
• Disinformation
• Analysis of Search Results
• Ethics
• Security of Information
• Cost-Effectiveness of Data Bases
• Appendix
• Glossary
• Bibliography