My Account Wish List
Advanced Search
Print - Close Window
www.greenwood.com/catalog/author/L/Dale_M._Lewison.aspx
All Greenwood Products
Dale M. Lewison DALE M. LEWISON is Founding Director of The Taylor Institute for Direct Marketing and Professor of Marketing at the University of Akron. He is the author of Retailing (currently in its 6th edition), Essentials for Retailing, and Marketing Management. Books by this author:
All rights reserved. Copyright © 1999-2008 Greenwood Publishing Group, Inc.
88 Post Road West, Westport CT 06881, (203) 226-3571