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Barbara Perry BARBARA PERRY is a cultural anthropologist, management consultant, and teacher. In her twenty-five years of consulting to Fortune 500 companies, her emphasis has been on facilitating development of customer-focused, innovative cultures. She pioneered the use of team-based ethnographic methods both internally (for managing change) and externally (to develop customer-relevant product and marketing strategies). She is a frequent speaker at trend, market research, innovation, and product development conferences and also runs a leadership workshop for women. Her articles on organizational culture and learning, as well as on the use of team-based ethnographic research methods, have appeared in a variety of publications. Books by this author:
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