IX. PRODUCTION AND MARKETING PROCEDURES
Here are the basic steps that take your complete manuscript to printed
book: There may be some variances, depending on the project.
- Transmittal. Once approved by your editor, your manuscript will be
transmitted to Greenwood's editorial administration department for a
check of permissions and batching for our production group.
- Production project managers. From there, a production project
manager will assume responsibility for the project and coordinate its
assignment to the outside production houses we work with. You will be
given information and a schedule.
- We need one contact author only. If you have contributors or
co-authors, both your in-house and outside production project managers
will need to work with one contact, rather than with various co-authors
or individual contributors.
- Copyediting. The outside production house will copyedit your work.
This will be your last opportunity to make any substantive or stylistic
changes in the manuscript. (See below.)
- Page proofs. You will be able to see the page proofs of your book,
almost always in PDF format. In this stage, only egregious errors may be
fixed. (See below.)
- Length of time. This production stage (the period between manuscript
approval and bound book) generally takes from four to six months,
depending on the size and complexity of your project.
Production Details
Copyediting. Your manuscript will be edited by a professional
copyeditor, who will check for basic typographical, mechanical, and
grammatical errors along with some spot-checking of data, bibliography,
and notes.
After editing is completed, you will receive electronic files of the
copyedited text for final review before typesetting. Your final review
will involve rereading the manuscript, considering any proposed changes,
and making all necessary revisions and corrections before typesetting. You
may be asked to answer queries, to supply missing information, to clarify
material when necessary, and to correct inconsistencies. This is the time
to resolve all possible problems and to update the manuscript, as very few
changes will be permitted after the type has been set. Since you will not
receive the edited manuscript back when you get proofs, you may wish to
print it out for later reference.
Proofreading Typeset Page Proofs. Once the manuscript has been
typeset, you will be sent PDF files of page proofs for review. At this
stage, you are expected to examine the pages carefully. Keep an eye out
for factual errors, in particular. Because you are more familiar with the
subject matter than anyone else working on your book, you may catch errors
that anyone else could miss. Be sure that every part of the manuscript has
been typeset in the proper place.
Only the following changes may be made after typesetting: misspellings
and typographical mistakes, serious grammatical mistakes, corrections of
factual errors, and the most necessary revisions to update your material.
If updating is absolutely necessary, adding a short paragraph at the ends
of chapters and/or a postscript at the end of the book are often the best
solutions.
All changes to correct errors that existed in the copyedited manuscript
are considered author's alterations, and you will be responsible for the
costs of such alterations. As the cost of changes in typeset proofs is
high, it is imperative to keep such changes to an absolute minimum.
Remember also that making changes in type is time consuming, and
publication is likely to be delayed if many changes are requested.
Indexing. Reference books require indexes, the preparation of
which is your responsibility unless otherwise stipulated in your contract.
If you choose to use a computer indexing program to index your book, you
will still need to review the computer-generated entries very carefully,
as only you can determine which names, subjects, and concepts warrant
mention in the index. Detailed indexing instructions can be found in
The Chicago Manual of Style.
Printing and Binding. After a series of quality checks, our
manufacturing department will send your book to the printer. It typically
takes about five weeks for a book to be printed and bound once the printer
receives the page files and other materials. During this five-week period,
the manufacturing department continually checks for quality issues and
tracks the book's schedule. Once completed, the books are shipped to our
warehouse. Authors should expect to receive their contract copies
approximately three weeks after the book arrives at the warehouse. Larger
shipments, such as those needed for conferences or contract sales, are
generally shipped directly from the printer.
Marketing
You should have received a copy of the Author Questionnaire. On it, you
are asked to list information about yourself, a description of your book,
and specific marketing information, including a list of potential review
media. It is important that the fully completed questionnaire be returned
to your acquisitions editor at or before the time you submit your
completed manuscript.
You will also receive a copy of our "Routine Marketing Procedures,"
which describe the marketing efforts for your book. If you have more
specific questions, please contact your acquisitions editor or the
marketing department.